HÄAGEN-DAZS: BEARD BIB

My crazy illustration for Häagen-Dazs: as you know many people with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. I was asked, among other artists, to create the 'Beard Bib', so people with beards can enjoy ice cream without any harm to their precious facial hair.

Häagen-Dazs: Beard bib illustration
The bibs were offered on posters as tear-offs in six different designs in Haagen-Dazs stores in Dubai and each one depicts a beard style inspired by several cultures and eras - I got the caveman! On the beard you can find a whole story how the facial hair helped caveman through his short (I think) life.
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Agency: VMLY&R, Dubai
Creative Director: Kapil Bhimekar
More about the project here: www.thedrum.com/…/proj…/vmlyr-haagen-dazs-beard-bibs
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